The exportability of the Bulldog redemption range has been confirmed following a distribution agreement with Dubai-based Warehouse of Games. The deal, which was secured last week, gives Warehouse of Games exclusive rights in all countries it’s active in throughout the Middle East.
Bulldog Managing Director, Peter Collinge, believes Warehouse of Games represent the perfect distribution partner as the brand makes its first foray into export markets. He stated: “I have been in close contact with Nabil Kassim and the team at Warehouse of Games since we first showcased the Bulldog line up at EAG 2018. Following a visit to the Dubai Entertainment Amusement and Leisure Exhibition (DEAL) last year to understand the market and subsequent evaluation it was clear they had a detailed understanding and knowledge of the sector and what products will work best.
“Their passion and enthusiasm for the business is right in line with mine. They have strong customer relationships and understand what the player wants which are all key approaches that we adopt in the UK. The opportunity to partner with a company with the very same values made it an easy decision.”
Bulldog is not adopting a one size fits all strategy, but rather fine tuning core concepts to meet the needs of each market it’s involved in. “As always we work with the operators and players to understand what games will work best” continued Collinge. “An example of this is our new 65” XL version of Ticketsaurus and Rex which has been developed for the big box style of FEC found in the United Arab Emirates where theatre and product presence is key.
“Ben Bones and Hamsters Ball are also released as 65” XL versions. One of the benefits of video based redemption (videmption) is that we can make subtle changes to audio or game play that may suit a particular market at the press of a button. Beat Ben the four player redemption game, focuses on the Great British institution of the Big Ben clock which is iconic the world over. The partnership with Warehouse of Games underpins our commitment to investing in games to suit all markets and, I believe, is a vindication of our commitment to engineer and manufacture here in the UK.”
The Bulldog range will be on the Warehouse of Games stand at DEAL 2019 which is taking place across 25th/26th/27th March at the Dubai World Trade Centre.